Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits - John Goodman - Books - HarperCollins Focus - 9780814439050 - March 7, 2019
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John Goodman
Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits Second edition

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Any organization can win more customers and increase sales if they would only learn to be more strategic with their customer service. This book draws on over 30 years of research from companies such as 3M, GE, and Chick-Fil-A to teach readers how to transcend a good business into a profitable word-of-mouth machine that transforms the bottom line.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 7, 2019
ISBN13 9780814439050
Publishers HarperCollins Focus
Pages 288
Dimensions 168 × 234 × 27 mm   ·   454 g
Language English  

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