Marketing To Gen Z: The Rules For Reaching This Vast - And Very Different - Generation Of Influencers - Jeff Fromm - Books - HarperCollins Focus - 9780814439272 - March 8, 2018
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Jeff Fromm
Marketing To Gen Z: The Rules For Reaching This Vast - And Very Different - Generation Of Influencers Special edition

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Larger and more diverse and empowered than any other generation, Gen Z (born 1996- 2010) is turning business models and marketing departments upside down. Learn how to capture the hearts of young people who hate conspicuous ads with this guide to the new rules of marketing.

224 pages, Illustrations, unspecified

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 8, 2018
ISBN13 9780814439272
Publishers HarperCollins Focus
Pages 224
Dimensions 236 × 162 × 27 mm   ·   430 g
Language English  

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