Brand Power - Paul Stobart - Books - Nyu Press - 9780814779651 - December 1, 1994
In case cover and title do not match, the title is correct

Brand Power

Price
$ 131.99
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Expected to be ready for shipping May 27 - Jun 8
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Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 1994
ISBN13 9780814779651
Publishers Nyu Press
Pages 271
Dimensions 162 × 243 × 22 mm   ·   693 g