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Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940 Douglas Carl Abrams
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Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940
Douglas Carl Abrams
Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.
184 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 20, 2001 |
| ISBN13 | 9780820322940 |
| Publishers | University of Georgia Press |
| Pages | 184 |
| Dimensions | 152 × 229 × 19 mm · 494 g |
| Language | English |
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