A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio - Cynthia B. Meyers - Books - Fordham University Press - 9780823253708 - December 1, 2013
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Cynthia B. Meyers
A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

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Describes how admen, advertising agencies, and sponsors shaped U. S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

288 pages, 25 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2013
ISBN13 9780823253708
Publishers Fordham University Press
Pages 288
Dimensions 152 × 229 × 30 mm   ·   725 g
Language English  

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