Using Focus Groups in Research - Continuum Research Methods - Litosseliti, Dr. Lia (City University of London, UK) - Books - Bloomsbury Publishing PLC - 9780826464729 - December 1, 2003
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Litosseliti, Dr. Lia (City University of London, UK)
Using Focus Groups in Research - Continuum Research Methods

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Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.

114 pages, further reading, references

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2003
ISBN13 9780826464729
Publishers Bloomsbury Publishing PLC
Pages 104
Dimensions 167 × 215 × 6 mm   ·   145 g
Language English  

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