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Mass Advertising as Social Forecast: A Method for Future Research Jib Fowles
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Mass Advertising as Social Forecast: A Method for Future Research
Jib Fowles
Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U. S.
168 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 11, 1976 |
| ISBN13 | 9780837185958 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 156 |
| Dimensions | 140 × 216 × 12 mm · 362 g |
| Language | English |
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