Elevating the School Library: Building Positive Perceptions Through Brand Behavior - Susan D. Ballard - Books - American Library Association - 9780838938706 - October 2, 2023
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Susan D. Ballard
Elevating the School Library: Building Positive Perceptions Through Brand Behavior

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Branding isn’t just for companies and celebrities. The school library is a brand too, and this book will show how powerful the concept of branding can be. Learn how to use it as a tool for articulating the value of the school library while also defining to stakeholders who school librarians are and why having a school librarian matters.

128 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 2, 2023
ISBN13 9780838938706
Publishers American Library Association
Pages 184
Dimensions 255 × 178 × 14 mm   ·   340 g

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