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Business Policy and Strategy: The Art of Competition Chris Chatfield 7th edition
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Business Policy and Strategy: The Art of Competition
Chris Chatfield
Analyzing functions such as marketing, production, operations, and finance, this book demonstrates how to formulate, implement, and evaluate corporate strategy. It reviews basic and alternative strategy policies and illustrates concepts through a case study. It also supplies a decision-making tool for identifying strategic problems.
264 pages, 26 black & white illustrations, 17 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 19, 2007 |
| ISBN13 | 9780849383243 |
| Publishers | Taylor & Francis Ltd |
| Pages | 262 |
| Dimensions | 242 × 163 × 19 mm · 512 g |
| Language | English |
| Editor | Babson, Harold C. |
| Editor | Van Deusen, Cheryl |
| Editor | Williamson, Steven |
