New Product and Services Development - Sage Library in Business and Management - Hubert Gatignon - Books - SAGE Publications Ltd - 9780857020536 - November 17, 2010
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Hubert Gatignon
New Product and Services Development - Sage Library in Business and Management Four-volume Set Ed. edition

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Including articles form a variety of perspectives, this set takes readers through the innovation and marketing of new products and services, an area of critical importance to the profitability of an organization, and discusses technological, organizational and strategic issues.

1672 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 17, 2010
ISBN13 9780857020536
Publishers SAGE Publications Ltd
Pages 1672
Dimensions 156 × 234 × 128 mm   ·   3.16 kg
Editor Gatignon, Hubert

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