What You Need to Know About Marketing - Middleton, Simon (Norwich, UK) - Books - John Wiley and Sons Ltd - 9780857081506 - April 12, 2011
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Middleton, Simon (Norwich, UK)
What You Need to Know About Marketing

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Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.

264 pages, diagrams, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 12, 2011
ISBN13 9780857081506
Publishers John Wiley and Sons Ltd
Pages 288
Dimensions 127 × 197 × 26 mm   ·   292 g
Language English  

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