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The Illusion of Choice: 16½ psychological biases that influence what we buy Richard Shotton
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The Illusion of Choice: 16½ psychological biases that influence what we buy
Richard Shotton
Every day we make hundreds of choices. These choices might feel like they are freely made, but psychologists have shown that subtle changes in the way the products are positioned can radically change how customers behave. The Illusion of Choice identifies the 16 ½ most important psychological biases that anyone in business needs to be aware of.
216 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 28, 2023 |
| ISBN13 | 9780857199744 |
| Publishers | Harriman House Publishing |
| Pages | 216 |
| Dimensions | 216 × 136 × 16 mm · 270 g |
| Language | English |
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