International Marketing: Emerging Markets - Advances in International Marketing - - Books - Emerald Publishing Limited - 9780857244475 - January 27, 2011
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International Marketing: Emerging Markets - Advances in International Marketing

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Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

300 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 27, 2011
ISBN13 9780857244475
Publishers Emerald Publishing Limited
Pages 300
Dimensions 162 × 239 × 23 mm   ·   614 g
Language English  
Series Editor Zou, Shaoming

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