Review of Marketing Research - Review of Marketing Research - Naresh K Malhotra - Books - Emerald Publishing Limited - 9780857244758 - December 2, 2010
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Naresh K Malhotra
Review of Marketing Research - Review of Marketing Research

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This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

307 pages, black & white tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 2, 2010
ISBN13 9780857244758
Publishers Emerald Publishing Limited
Pages 307
Dimensions 160 × 238 × 29 mm   ·   622 g
Language English  
Series Editor Malhotra, Naresh K. (Georgia Institute of Technology, USA)

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