Review of Marketing Research: Special Issue - Marketing Legends - Review of Marketing Research - Naresh Malhotra - Use 0493 - Books - Emerald Publishing Limited - 9780857248978 - July 21, 2011
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Naresh Malhotra - Use 0493
Review of Marketing Research: Special Issue - Marketing Legends - Review of Marketing Research

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This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

376 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2011
ISBN13 9780857248978
Publishers Emerald Publishing Limited
Pages 376
Dimensions 157 × 235 × 33 mm   ·   692 g
Language English  
Series Editor Malhotra - USE 0493, Naresh

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