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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives Timothy De Waal Malefyt 1st edition
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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Timothy De Waal Malefyt
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings
200 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 1, 2012 |
| ISBN13 | 9780857852014 |
| Publishers | Taylor & Francis Ltd |
| Pages | 200 |
| Dimensions | 158 × 239 × 16 mm · 456 g |
| Language | English |
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