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Transforming Type: New Directions in Kinetic Typography Brownie, Barbara (University of Hertfordshire, UK)
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Transforming Type: New Directions in Kinetic Typography
Brownie, Barbara (University of Hertfordshire, UK)
Transforming Type examines kinetic, or moving type, in a range of fields including film, television, typographic animation, and motion graphics, with examples including film and television title sequences, television idents, advertising, interactive poetry and experimental animation. Barbara Brownie addresses different kinds of kineticism and the issues that arise when type transforms itself, challenging the boundaries between type and image. She explores the extent to which existing typography theory can be applied to kinetic media, and attempts to provide a new typology of kinetic typography, enabling readers to define and describe contemporary practice.
128 pages, 16 colour and 24 b/w illus
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 12, 2015 |
| Original release date | 2014 |
| ISBN13 | 9780857857675 |
| Publishers | Bloomsbury Publishing PLC |
| Pages | 128 |
| Dimensions | 197 × 254 × 11 mm · 602 g |
| Language | English |
