The Advertising Controversy: Evidence on the Economic Effects of Advertising - Mark S. Albion - Books - Bloomsbury Publishing Plc - 9780865690578 - February 28, 1981
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Mark S. Albion
The Advertising Controversy: Evidence on the Economic Effects of Advertising

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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 28, 1981
ISBN13 9780865690578
Publishers Bloomsbury Publishing Plc
Pages 245
Dimensions 171 × 248 × 16 mm   ·   530 g
Language English  

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