Ethics in Social Marketing - - Books - Georgetown University Press - 9780878408207 - February 5, 2001
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Ethics in Social Marketing

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Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.

224 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 5, 2001
ISBN13 9780878408207
Publishers Georgetown University Press
Pages 224
Dimensions 153 × 229 × 14 mm   ·   364 g
Language English  
Editor Andreasen, Alan R.