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The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art Alf H. Walle
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The Cowboy Hero and Its Audience: Popular Culture As Market Derived Art
Alf H. Walle
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
216 pages, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2000 |
| ISBN13 | 9780879728120 |
| Publishers | The Popular Press |
| Pages | 216 |
| Dimensions | 152 × 228 × 15 mm · 333 g |
| Language | English |
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