Knowing Y: Engage the Next Generation Now - Sarah Sladek - Books - Association Management Press,U.S. - 9780880343725 - September 30, 2014
In case cover and title do not match, the title is correct

Sarah Sladek
Knowing Y: Engage the Next Generation Now

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Their population numbers surpass the baby boomer generation. They will constitute the majority of the workforce by 2015 and their annual spending will total over 2.4 trillion by 2018. Yet Generation Y has a different set of needs, interests, and values, as Sarah Sladek conveys with convincing statistics, examples, and case studies.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2014
ISBN13 9780880343725
Publishers Association Management Press,U.S.
Pages 160
Dimensions 231 × 159 × 18 mm   ·   408 g

See all of Sarah Sladek ( e.g. Hardcover Book and Book )