Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry - Susan Squires - Books - Bloomsbury Publishing Plc - 9780897896825 - November 30, 2002
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Creating Breakthrough Ideas: The Collaboration of Anthropologists and Designers in the Product Development Industry

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Research, design, and development firms are actively recruiting anthropologists and other social scientists, as ethnographic research becomes more central to the creation of appropriate new products, services, and marketing strategies for U. S. and global markets.


264 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2002
ISBN13 9780897896825
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 242 × 166 × 20 mm   ·   576 g
Language English  
Editor Byrne, Bryan
Editor Squires, Susan

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