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Introduction to Advertising Arthur Judson Brewster
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Introduction to Advertising
Arthur Judson Brewster
Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.
392 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 1, 2001 |
| ISBN13 | 9780898755060 |
| Publishers | University Press of the Pacific |
| Pages | 392 |
| Dimensions | 129 × 205 × 24 mm · 467 g |
| Language | English |
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