Venturing Abroad: Innovation by U.S. Multinationals - Frank C. Schuller - Books - ABC-CLIO - 9780899301297 - November 3, 1988
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Frank C. Schuller
Venturing Abroad: Innovation by U.S. Multinationals

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A major theme of the book is that, not only is innovation crucial for U. S. multinationals to survive competition abroad, but that such innovation is increasingly being effected in U. S. subsidiaries overseas following the lead of most Western European multinationals and, to a lesser degree, their Japanese counterparts.

177 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 3, 1988
ISBN13 9780899301297
Publishers ABC-CLIO
Pages 177
Dimensions 138 × 13 × 213 mm   ·   362 g
Language English  

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