Managing the Corporate Image: The Key to Public Trust - James G. Gray - Books - ABC-CLIO - 9780899301402 - January 22, 1986
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James G. Gray
Managing the Corporate Image: The Key to Public Trust 1st edition

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Tackling head-on the problem of defining and managing an organizational image, especially in a crisis, Gray offers detailed guidelines for setting up a successful image program that communicates well with an organization's constituency.

174 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 1986
ISBN13 9780899301402
Publishers ABC-CLIO
Pages 174
Dimensions 156 × 234 × 11 mm   ·   426 g
Language English  

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