Managing the Media: Proactive Strategy for Better Business-Press Relations - Fred J. Evans - Books - Bloomsbury Publishing Plc - 9780899301563 - June 16, 1987
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Fred J. Evans
Managing the Media: Proactive Strategy for Better Business-Press Relations

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Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment.

192 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 16, 1987
ISBN13 9780899301563
Publishers Bloomsbury Publishing Plc
Pages 189
Dimensions 140 × 216 × 14 mm   ·   390 g
Language English  

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