Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study - James R. Lumpkin - Books - Bloomsbury Publishing Plc - 9780899302980 - April 17, 1989
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James R. Lumpkin
Direct Marketing, Direct Selling, and the Mature Consumer: A Research Study

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This book reports and interprets the results of a major research study that investigated the shopping behavior of the mature consumer with regard to the principal types of direct response marketing: catalog shopping, direct mail, media ads, telephone solicitation, direct selling, party-plan selling, and in-home demonstrations.

244 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 17, 1989
ISBN13 9780899302980
Publishers Bloomsbury Publishing Plc
Pages 240
Dimensions 156 × 235 × 14 mm   ·   517 g
Language English  

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