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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them Donald W. Hendon
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Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them
Donald W. Hendon
Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure.
216 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 22, 1989 |
| ISBN13 | 9780899303048 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 205 |
| Dimensions | 156 × 230 × 23 mm · 521 g |
| Language | English |
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