Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print - Ronald C. Harding - Books - Bloomsbury Publishing Plc - 9780899303376 - August 26, 1991
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Ronald C. Harding
Making Creativity Accountable: How Successful Advertisers Manage Their Television and Print

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A comprehensive handbook for advertising and marketing managers, this volume shows how advertisers can effectively control agency costs without sacrificing creativity.

176 pages, index, appendixes

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 26, 1991
ISBN13 9780899303376
Publishers Bloomsbury Publishing Plc
Pages 208
Dimensions 162 × 230 × 17 mm   ·   444 g
Language English  

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