Selling to a Segmented Market: The Lifestyle Approach - Chester A. Swenson - Books - ABC-CLIO - 9780899304465 - August 13, 1990
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Chester A. Swenson
Selling to a Segmented Market: The Lifestyle Approach

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Written by one of the foremost experts on segmented marketing, this volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach.

200 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 13, 1990
ISBN13 9780899304465
Publishers ABC-CLIO
Pages 200
Dimensions 150 × 219 × 20 mm   ·   408 g
Language English  

Mere med samme udgiver

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