Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers - Edward W. Mclaughlin - Books - ABC-CLIO - 9780899305257 - June 30, 1991
In case cover and title do not match, the title is correct

Edward W. Mclaughlin
Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers

Price
$ 120.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jul 3 - 9

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Despite the rapid surge of new product introductions into the grocery product distribution system, relatively little is known about the process and acceptance criteria of trade buyers.

208 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 1991
ISBN13 9780899305257
Publishers ABC-CLIO
Pages 208
Dimensions 156 × 234 × 13 mm   ·   467 g
Language English  

Mere med samme udgiver

See all of Edward W. Mclaughlin ( e.g. Hardcover Book )