Emotion in Advertising: Theoretical and Practical Explorations - Stuart Agres - Books - ABC-CLIO - 9780899305370 - December 30, 1990
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Stuart Agres
Emotion in Advertising: Theoretical and Practical Explorations Annotated edition

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Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses.

269 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 30, 1990
ISBN13 9780899305370
Publishers ABC-CLIO
Pages 408
Dimensions 163 × 230 × 28 mm   ·   712 g
Language English  
Editor Dubitsky, Tony M.
Editor Edell, Julie A.

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