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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives Fahri Karakaya
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Entry Barriers and Market Entry Decisions: A Guide for Marketing Executives
Fahri Karakaya
Chapter 5 explores the relationship between exit and entry barriers and makes the case that the fear that market exit might be costly often plays an important role in market entry decisions.
224 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 10, 1991 |
| ISBN13 | 9780899305479 |
| Publishers | ABC-CLIO |
| Pages | 224 |
| Dimensions | 156 × 234 × 14 mm · 489 g |
| Language | English |
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