Competing Globally Through Customer Value: The Management of Strategic Suprasystems - Gregory M. Bounds - Books - Bloomsbury Publishing Plc - 9780899306001 - March 30, 1991
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Gregory M. Bounds
Competing Globally Through Customer Value: The Management of Strategic Suprasystems

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According to Stahl and Bounds, companies need to structure themselves around net customer value--what the customer receives minus what the customer sacrifices. The book shows how organizations that focus on net customer value will ultimately enjoy more profits, market share, and customer loyalty than those based on short-term financial results.

850 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 30, 1991
ISBN13 9780899306001
Publishers Bloomsbury Publishing Plc
Pages 848
Dimensions 156 × 234 × 44 mm   ·   1.37 kg
Language English  
Editor Bounds, Greg
Editor Stahl, Michael J.

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