Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis - David L. Rados - Books - Bloomsbury Publishing Plc - 9780899307367 - September 8, 1992
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David L. Rados
Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis

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This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.

200 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 8, 1992
ISBN13 9780899307367
Publishers Bloomsbury Publishing Plc
Pages 200
Dimensions 156 × 235 × 18 mm   ·   426 g
Language English  

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