Marketing and Entrepreneurship: Research Ideas and Opportunities - Gerald E. Hills - Books - Bloomsbury Publishing Plc - 9780899307657 - September 29, 1994
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Gerald E. Hills
Marketing and Entrepreneurship: Research Ideas and Opportunities

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Marketing strategy and each of the marketing mix areas are addressed in separate chapters with particular attention to the uniquenesses of marketing in new enterprises as compared to mature, larger firms.

352 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 29, 1994
ISBN13 9780899307657
Publishers Bloomsbury Publishing Plc
Pages 352
Dimensions 152 × 229 × 24 mm   ·   689 g
Language English  

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