Marketing's Role in Economic Development - David P. Campbell - Books - ABC-CLIO - 9780899307664 - November 19, 1993
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David P. Campbell
Marketing's Role in Economic Development

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The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries.

160 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 1993
ISBN13 9780899307664
Publishers ABC-CLIO
Pages 160
Dimensions 143 × 217 × 19 mm   ·   349 g
Language English  

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