Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry - Timothy Muris - Books - Bloomsbury Publishing Plc - 9780899307886 - May 30, 1993
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Timothy Muris
Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry

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In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high.

272 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 30, 1993
ISBN13 9780899307886
Publishers Bloomsbury Publishing Plc
Pages 272
Dimensions 150 × 220 × 20 mm   ·   557 g
Language English  

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