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The New Ad Media Reality: Electronic Over Print Barton C. White
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The New Ad Media Reality: Electronic Over Print
Barton C. White
This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix.
264 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | July 30, 1993 |
| ISBN13 | 9780899307954 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 264 |
| Dimensions | 150 × 220 × 20 mm · 544 g |
| Language | English |
