Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management - Alan J. Greco - Books - Bloomsbury Publishing Plc - 9780899308692 - November 20, 1995
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Alan J. Greco
Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management

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In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history.

278 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 20, 1995
ISBN13 9780899308692
Publishers Bloomsbury Publishing Plc
Pages 280
Dimensions 152 × 229 × 19 mm   ·   607 g
Language English  

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