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Integrating Corporate Communications: The Cost-Effective Use of Message and Medium James L. Horton
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Integrating Corporate Communications: The Cost-Effective Use of Message and Medium
James L. Horton
Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines.
344 pages, index
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | September 30, 1995 |
| ISBN13 | 9780899308951 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 336 |
| Dimensions | 156 × 235 × 27 mm · 594 g |
| Language | English |
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