Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing - Glenn Porter - Books - Ivan R Dee, Inc - 9780929587103 - August 1, 1989
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Glenn Porter
Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing

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A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. “No one has so carefully delineated the transition from the old mercantile to the new industrial world.”—Choice.

272 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 1989
ISBN13 9780929587103
Publishers Ivan R Dee, Inc
Pages 272
Dimensions 140 × 216 × 21 mm   ·   336 g
Language English  

See all of Glenn Porter ( e.g. Paperback Book and Hardcover Book )