The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success - The Marketing Director's Handbook - Tim Arnold - Books - The Marketing Directors Ltd - 9780955886003 - September 15, 2008
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Tim Arnold
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success - The Marketing Director's Handbook

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A unique and practical guide for those who manage or aspire to manage a marketing function at board level. Contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. Covers the marketing technical and management aspects of the role.

416 pages, 92 figures / images

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 15, 2008
ISBN13 9780955886003
Publishers The Marketing Directors Ltd
Pages 416
Dimensions 248 × 181 × 30 mm   ·   856 g

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