Switch Dynamics: A Practical Approach to Switching Medicines for Self Care - Anna Maxwell - Books - Fizz Marketing Ltd - 9780957537200 - February 14, 2013
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Anna Maxwell
Switch Dynamics: A Practical Approach to Switching Medicines for Self Care

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A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL. The book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.

160 pages, colour illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 14, 2013
ISBN13 9780957537200
Publishers Fizz Marketing Ltd
Pages 160
Dimensions 140 × 216 × 8 mm   ·   190 g
Language English  
Contributor Joseph Pochodzaj

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