The Marketing Glossary: Key Terms, Concepts and Applications - Mark N. Clemente - Books - clementebooks - 9780971943421 - October 2, 2002
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Mark N. Clemente
The Marketing Glossary: Key Terms, Concepts and Applications

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A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 2, 2002
ISBN13 9780971943421
Publishers clementebooks
Pages 504
Dimensions 150 × 230 × 30 mm   ·   730 g
Language English  

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