Rob Newbold

Millennial Leaders: Success Stories from Today's Most Brilliant Generation Y Leaders Rob Newbold 2nd edition

Gen Y-those individuals born after 1980-are making an indelible mark on our culture. Raised on praise and technology, they are savvier and more confident than any prior generation. Their characteristic values, like social responsibility and authenticity, drive their actions. A majority of the 78 million Gen Yers in the U. S. have entered the workforce, creating a new dynamic. Millennial Leaders presents 28 success stories from brilliant Gen Y leaders and those professionals who have studied this social phenomenon-from a 14 year-old political appointee to a finalist on "The Apprentice." Through interviews and insights, this book shows experienced leaders (i.e., Traditionalists, Baby Boomers, and Generation X) how to manage, motivate, and communicate with Gen Y, and how to best utilize their talents. The book also provides Generation Y with over 100 strategies for achieving career and personal success. Learn what turns them on and off, how to retain them as employees, and how to cultivate their natural entrepreneurism for your benefit.