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Marketing: a Primer for Business Executives Donald Grunewald
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Marketing: a Primer for Business Executives
Donald Grunewald
This book is designed as a short primer for the executive who wishes to learn some- thing about marketing to be able to succeed in his or her organization. This book contains twelve chapters to help the executive succeed better by understanding the main concepts of marketing.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 6, 2011 |
| ISBN13 | 9780982843437 |
| Publishers | North American Business Press |
| Pages | 128 |
| Dimensions | 156 × 234 × 7 mm · 190 g |
| Language | English |
