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International Business: A Critical Approach Becker-Ritterspach, Florian (Hochschule fur Technik und Wirtschaft Berlin (HTW Berlin))
International Business: A Critical Approach
Becker-Ritterspach, Florian (Hochschule fur Technik und Wirtschaft Berlin (HTW Berlin))
This accessible textbook critically explores how modern multinational enterprises operate, make strategic decisions, and shape global outcomes. Combining theory and practice, it supports students in international business, offering clear explanations, real-world examples, and tools to build analytical, ethical, and practice-oriented understanding.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | November 30, 2026 |
| ISBN13 | 9781009011914 |
| Publishers | Cambridge University Press |
| Pages | 400 |
| Dimensions | 150 × 220 × 10 mm · 664 g (Weight (estimated)) |