Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase - Nordfalt, Jens (University of Bath) - Books - Cambridge University Press - 9781009440660 - March 5, 2026
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Nordfalt, Jens (University of Bath)
Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase 3 Revised edition

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Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 5, 2026
ISBN13 9781009440660
Publishers Cambridge University Press
Pages 476
Dimensions 253 × 178 × 28 mm   ·   858 g
Language English  

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