Strategic Entrepreneurship: Building the Wheel of Scalable and Sustainable Business Models - Zhang, Joanne Jin (Queen Mary University of London) - Books - Cambridge University Press - 9781009482936 - December 31, 2026
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Zhang, Joanne Jin (Queen Mary University of London)
Strategic Entrepreneurship: Building the Wheel of Scalable and Sustainable Business Models

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Expected delivery Jan 8 - 13, 2027
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Utilising the author's innovative five-part 'wheel' framework, and supported by global case studies, discussion questions and 'how-to' guides, this textbook provides an accessible and practical guide to scalable and sustainable business model development for undergraduate and postgraduate students, MBAs, accelerators and aspiring entrepreneurs.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released December 31, 2026
ISBN13 9781009482936
Publishers Cambridge University Press
Pages 300
Dimensions 150 × 220 × 10 mm   ·   664 g   (Weight (estimated))

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